During my busy stay here in NYC, I had the chance to view the new 2010 Jenny Yoo collection. My first introduction to the collection was intimately close-up in their bridal suite at The Barclay Intercontinental New York Hotel and then at their runway show at the flagship Jenny Yoo boutique in NYC. Jenny’s taste, philosophy and style comes through in her designs. There is a sense of simple elegance in her bridal gowns and bridesmaids collection.

The 2010 Alternative Bridal and Bridesmaids Collection is comfortable, beautiful, versatile, has pockets, easy to wear and wearable even after the wedding. Dresses for the entire wedding party have really come a long way. I especially love the range of up-to-date colors that the bridesmaids dresses come in. I really love this collection. Here’s a clip of an example of the versatility of her collection (click on link below). If you are shopping for your own bridal gown or for your bridesmaids dresses, you should schedule an appointment to go see these dresses in person at one of the many traveling Jenny Yoo trunk shows. You’ll really be able to see what I mean.